Guest Post by Jordanna Rowan
Unless you want to drive yourself completely bonkers trying to write a blog post every single day, you know you have to be using social media effectively. With a good social media strategy, you can drive traffic back to your old posts and build community without burning yourself out.
In the course of my work as a designer and blog consultant, I still see a ton of people making some crucial mistakes when it comes to using social media, especially when it comes to Pinterest. Often, Pinterest is seen as just a fun place to pin cake-pop recipes and DIYs and not a place to grow a blog or business. Too many people are not taking advantage of Pinterest the way they could, and they’re missing out on this kind of growth.
And it wasn’t just on Pinterest. My blog shot up from about 8,000 views monthly to over 65,000 in just three months.
So, here’s how bloggers and online business owners are tossing away their Pinterest potential (but not you, because you’re going to use these tips to take your Pinterest to the top).
1. They’re not telling their audience what they do.
Although it’s simple, your Pinterest profile is a powerful place. If you’re using your Pinterest account with the intention of driving traffic to a blog or business website, your Pinterest account needs to be reflecting this. Too often I’ve seen a Pinterest account that has the user’s high school nickname, and a few of their favourite things in the description à la:
“I’m Marie, and I’m totally addicted to cats, wedding rings, and purses shaped like guitars. Follow all my boards!!”
And this is bad news for your Pinterest account. You want to be telling your readers in a clear sentence what you do, who you help, and how you help them so that they know this is the Pinterest account for them.
2. They’re using poor quality images.
Pinterest is essentially a visual search engine– like Google, but prettier. You need your images to stand out in a sea of other bright shiny things, and to do that, you have to have a great quality image with consistent, recognizable branding.
Vertical images do best on Pinterest, and you want to make sure they’re clear, relevant, not pixelated, and that you haven’t stretched them to fit your template.
This, not that:
3. Their branding isn’t consistent.
You brand on Pinterest should match your brand on your website and it should be consistent. If you’re creating a pin for a blog post, use a template, and stick to your brand colours and fonts. In a sea of pins, you want someone to be able to see your pin and go ‘Ah! Work from Home Wonder— I read the best blog post from them last week. I wonder what this one is about’ and click through to your post. They can’t do that if they don’t recognise you.
4. They’re ignoring descriptions.
Pinterest descriptions are what tell Pinterest to show your pin to the right people. Without a description, there are no keywords in place to make this happen. When you’re pinning your own content or repinning the content of others, you want to make sure there is a great, keyword rich description in place. One-two sentences will do, and you don’t need hashtags on Pinterest. Tell your audience what your Pin is all about and how it can help them— just like the first sentence of a blog post, you want to be drawing them in.
5. They don’t have a strategy.
To really see good results on Pinterest you have to pin frequently, and consistently. Without a good strategy, you’ll never see the kind of exponential growth that Pinterest can really give. I aim to be pinning about 40-75 pins a day, split into two sessions. This might sound like a lot, but with the right strategy, you can do it quickly and efficiently. I spend about 10 minutes a day on Pinterest and I saw all of that growth up above without scheduling pins, using my own personal List Method.
Bonus: They’re not using a business account.
It’s super easy to get started with one, just click here!
Jordanna Rowan is the creator and CEO of The House of Muses— a home for heart-centred bloggers and business owners to ditch fear, make money, and make a difference. She loves writing fiction, going on adventures with her husband, and drinking many cups of tea.