Why You Need Professional Photos For Business (+ Why I Had Two Photoshoots in Six Months!)

When you go all-in on your business, it’s time to get professional shots done. It's not an investment for far off in the future. Not if you are really serious about pursuing a business. Why? Let me tell you...

 Female entrepreneurs business advice, getting a professional photoshoot done for headshots is essential. More tips on: Branding, brand design, brand strategy, business tips, growing your following, social media marketing, email marketing for business owners and bloggers

Imagine your target client landing on your website or social media. If there are either no photos, selfies or amateur snaps, your credibility is limited at best. 

You are sending out two key messages:

1) You are not professional, reliable and an expert at what you do.

And even more importantly...

2) You don’t believe you are an expert.

3) You don’t value your business and your services enough to invest.

In the online business world you need trust. There are no two ways about it, professional photos build trust.

So, what is holding you back? Is it fear of going all in?

Back in May of this year, 2016, I decided to have my first photoshoot in anticipation of my launch at the beginning of July.

Despite the fact money was tight and I had no income.

Despite the fact I wasn’t confident on camera.

Despite the fact I was incredibly overweight and self-conscious.

But I knew it was a necessary step if I wanted to achieve my dreams.

So, having discovered the lovely Hannah of Hannah McClune Photography, I took the leap and had an entire day with her and her camera.

The results were amazing. The amount of compliments I have had, and essentially the amount much business I have received as a result of increasing my credibility in that way is phenomenal. Why? Because I took the step and made the investment to look the expert I know I am.

So, why six months later did I decide to have another one? Surely one would suffice?

Yes and no.

I’m still a graphic designer and entrepreneur who works behind a computer screen. Nothing dramatic has changed in my brand aesthetics that warranted a new shoot.  Not enough has changed in me physically to need an entire new set of photos.

No. What has changed is inside.

I am in a different place to where I was six months ago, and I’m not just talking about business success.

What has changed is my mindset, my attitude, my self-esteem and my clarity. I have a confidence, joy, light and direction inside which needed to shine through.

In my first set of pictures, what I noticed was a lack of a big smile. I was nervous, unsure and full of fear.

And that is not an image I want to portray to my audience any longer.

I want to show how the confident entrepreneur and person inside.


To those reading this, you are discovering a different woman to the one I was in May.

So, hello. My name is Sarah. It’s a pleasure to meet you.

Come chat with me and others in the The Verity Lounge!