3 of the Best Ways to Get Your Brand Out There (+ Why They Work!)

Take a moment to Google “how to get your brand out there” and you’ll find one key theme missing from the results - collaboration. In business, there’s so much emphasis put on competition and creation, with a dash of curation, yet the fundamental aspect of collaboration is often overlooked. Adding it into your strategy not only creates opportunities for you to reach a new audience, but it helps you to establish key relationships with people who get it. So, I’ve rounded up the best ways to get your brand out there through collaboration, just for you! You’ll discover: what they are, how they work, why they work plus some bonus resources and ideas to make your collaborations a success…

 
Get your brand and business out to your audience with webinars, instagram takeovers and guest blogging. How collaborating with industry influencers and other female entrepreneurs, business owners, bloggers, creatives and professionals can help grow your following, grow your email list, increase engagement, boost your sales and book more clients through social media, live video collaborations, guest post submissions and more!

 

1. JOINT VENTURE WEBINARS

 

What are they?

Live video workshops, usually held by 2 people (who can each be anywhere in the world) who have together created an educational presentation that they will talk viewers through with additional information than is just on the slides. The presentation usually has one key learning outcome that is broken down into steps. This is often then followed by an exclusive, relevant offer to purchase products/services as a bundle from both parties, leading into a Q&A from the audience. As each person talks, the screen switches to show them, except when the presentation screen is being shared.

How do they work?

  • Pitch the idea, discuss the workings and sign a contract

  • Social media and email marketing promotion of the webinar begins

  • Interested viewers sign up for access to the live webinar - they receive a link to the page via email: the page usually has social media share buttons, a chat box and a ‘buy now’ button

  • Audio/visual check >> introductions >> screenshare the presentation

  • After the webinar, an email is sent out to registered viewers with a replay link (usually lasts for 24 hours) and a reminder of the offer with a link to purchase

Why do they work?

Both parties not only get to be in front of the others’ audience (which has shared needs/wants with their own) but they get to add value and demonstrate expertise -- the best way to gaining trust and expanding your audience. Doing this in real-time is even more beneficial as viewers get to know your personality and that you’re able to answer their questions when on the spot. The workshops are then able to be sold after the replay expires to create passive income!


2. INSTAGRAM TAKEOVERS

What are they?

You publish content on the Instagram account of a relevant brand/business owner/blogger as both Instagram Stories and Instagram posts. You get a chance to introduce yourself, share your personality and interests, plus perhaps take the audience behind the scenes of something interesting you’re up to.

How do they work?

  • Pitch the idea, discuss the workings and sign a contract

  • You log in to their account and publish content across 24 hours

  • Both parties promote it on their social media channels

Why do they work?

It adds to the account but from a new perspective. Followers get introduced to a new person who they might not have come across because of the Instagram algorithm, plus they get to know you more personally than when you’re writing a guest post or hosting a joint-venture webinar -- they choose to follow you if you suit their preferences, therefore you grow followers of those who are genuinely interested and will likely become friends/fans/clients/customers.


3. GUEST POSTS

 
 

What are they?

Writing a post on someone else’s blog that provides value and demonstrates your knowledge whilst meeting the needs of their audience. Mostly non-promotional, except for a byline at the end and perhaps one additional link back to one of your blog posts within the body.

How do they work?

  • Pitch the idea, discuss the workings and sign a contract

  • You write the post and submit it by the deadline (usually written in Google Docs to allow for collaboration & proofreading before it goes live)

  • The blog author schedules the post and promotes it like it’s their own, including your social media handles - you also promote it

Why do they work?

The audience are already readers of the blog and it requires no extra effort from them to sign up or block out more time of their day (like they do for a webinar). They trust the author of the blog to only have people on to guest post who are relevant and knowledgeable, so they’re more open to you from the start. You’re there to benefit the reader and may even have a free content upgrade (like a mini email course or PDF download) for them - whilst this means you’re growing your email list, they’re also getting something for free that’s useful to them.


5 Bonus Ways To Get Your Brand Out There Through Collaboration

  • Volunteer to host an existing Twitter chat

  • Submit quotes and testimonials

  • Put in a request to be a podcast guest

  • Team up on a YouTube video if you’re local

  • Run a joint-giveaway

Collaborations can be fun, refreshing and mutually beneficial when done right -- do them regularly (maybe even more than just publishing to your own channels) and you’ll get your brand out there in no time!


Is your branding holding you back? Do you feel embarrassed and like you've outgrown it?

I have very limited spaces left in 2017, so if you want to get in the diary before they're gone, click here!

 
 
 

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Get your brand and business out to your audience with webinars, instagram takeovers and guest blogging. How collaborating with industry influencers and other female entrepreneurs, business owners, bloggers, creatives and professionals can help grow your following, grow your email list, increase engagement, boost your sales and book more clients through social media, live video collaborations, guest post submissions and more!
 

Brand & Web Design: Verity Road - Luxury Branding for Female Entrepreneurs

When I began styling the Verity Road brand, I wanted to capture luxury, femininity and empowerment and sophistication. The contrast of black with the blush and neutrals adds strength to the delicate prettiness, as do the straight edges over a faint watercolour. Having your business look and feel amazing enables you to show up confidently and unleash your full potential, and that I'm delighted with how that is being conveyed through this brand design.


INSPIRATION BOARD


Mood board for Verity Road, luxury branding and web design for female entrepreneurs. Feminine branding, feminine business, business branding. Inspiration board of typography, script font, sans serif, black, gold, blush, latte, floral inspiration, marble pattern, geometric shapes, business owner, office, workspace, watercolor. See more for brand board, social media branding and web design.

BRAND BOARD


Brand board for verity road, luxury branding, brand styling and web design for female entrepreneurs. Feminine branding, brand style guide, logo design, submark, brand elements, calligraphy, sans serif, black, latte, blush, pink, gold, color palette, pattern, marble, texture, typography, script font, business owner, blogger, feminine business. See more for mood board, social media branding, print materials and website design.
Brand board for verity road, luxury branding, brand styling and web design for female entrepreneurs. Feminine branding, brand style guide, logo design, submark, brand elements, calligraphy, sans serif, black, latte, blush, pink, gold, color palette, pattern, marble, texture, typography, script font, business owner, blogger, feminine business. See more for mood board, social media branding, print materials and website design.

WEB DESIGN


Web design for verity road, luxury brand styling and web design for female entrepreneurs. Luxury branding, feminine branding, feminine business, brand style guide, logo design, submark, brand elements, calligraphy, sans serif, black, latte, blush, pink, gold, color palette, pattern, marble, watercolor brand board, branding and website design.

SOCIAL MEDIA BRANDING


social media branding for verity road, luxury brand styling and web design for female entrepreneurs. Feminine branding, luxury branding, feminine business, inspiration board of typography, script font, color palette, calligraphy, sans serif, black, latte, blush, pink, gold, color palette, pattern, floral inspiration, watercolor, geometric pattern, business owner. instagram, pinterest, blog pin graphic, facebook cover. See more: brand board, brand style guide, mood board and web design.

 
 
 
 

Why I Took a Leap of Faith in Starting My Business

March 1st 2016. I was at a metaphorical crossroads.

Sitting in the bedroom, working on a freelance brand design job on my laptop (which was literally on my lap), I knew; I had a decision to make. One that probably resonates with you. Let me take you on that journey!

 
Want to launch your own business? Follow my journey to full-time female entrepreneur and one of empowered women in business. Business tips, starting up a business, girlboss, business owners, female entrepreneur, blogger, creative.
 

My boyfriend and I live with my parents, and we were in a place where we could finally look at buying a house - in theory.

We had the deposit. The sticking point was, could we afford the monthly mortgage repayments?

After a period of ill-health, I had been a freelancing graphic designer and brand stylist for two years. Now, with such a huge step to take, I was faced with two paths: give up my passion and get a regular nine-to-five to pay the bills, or take a leap of faith and give everything to building a thriving business.

I took the latter. Despite the logical weighing-up, the pros and cons debate, I don’t think there was ever really a choice. Not really. Not deep down. I couldn’t walk away from the passion that set my soul alight, at least without giving it everything first. So I picked up my phone, and opened Instagram (as it was back in the good ol’ days), and thought, ‘what could it hurt to try this again, wholeheartedly?’.

It developed quickly from there. Suddenly I was spending money, and I would pause and wonder if I was crazy (still do, by the way). Wasn’t this the opposite of what I wanted to achieve? Well, you know the saying. You’ve gotta spend money to make money. True, to a certain extent. I invested in professional photos, web development, courses, groups and learning as much as I could. I had taken the leap; now I needed to put as much as I could (and then some) into building my wings.

The adventure is still just getting started. I work longer than if I was clocking in and out at regular hours, but the difference is I’m not counting down the seconds until I can finish and go home. I feel empowered, exhilarated, inspired and motivated.

When fear grips me about my decision, that nine-to-five job with the regular monthly income doesn’t seem so bad anymore. Because I like comfort. I like safety. There’s a reason I’ve found my passion in an industry that lets me hide behind a screen, after all.

I soon snap myself out of those thoughts, however. The fact is there is no security nowadays, neither in employment or in any other aspect of our lives. I believe an entrepreneur has an instinctive drive to break free. We simply have to follow that path when it presents itself to us.

And when I catch myself freaking out over something that feels one step too far out of my comfort zone, one leap of faith too far, my head reminds me … I’ve already made the biggest jump of all.

Brand & Web Design: Modern Geisha - Feminine Branding, Brand Style

Modern Geisha is a brand from Kim Evazians, one of the most unique niche projects I've worked on. The brand teaches women about Japanese-inspired femininity, the art of being elusive, clever, empowered and enigmatic... in the modern era. We wanted to really capture the feminine with strength; the power in being demure and mysterious, with a strong flavour or Japanese culture.

Watch this space for the full website coming soon!


INSPIRATION BOARD


Mood board for modern geisha, feminine business, luxury feminine brand styling and web design for female entrepreneurs. Inspiration board of typography, brush script font, serif, brown, pink, blush, tiffany blue color palette, japanese fans, cherry blossom flowers, femininity, FLORAL pattern, business owner, blogger. See more for brand board, brand style guide, web design, social media branding.

BRAND BOARD


brand board for Modern Geisha, feminine branding, luxury branding, luxury brand styling and web design for female entrepreneurs. feminine branding, brand style guide, logo design, submark, brand elements, brush script font, serif, brown, pink, blush, tiffany blue color palette, feminine business, cherry blossom flowers, femininity, FLORAL pattern, business owner, blogger. See more for mood board, social media branding, print materials and website design.

WEB DESIGN


Web design for modern geisha, brand board for modern geisha, luxury branding and web design for female entrepreneurs. Feminine branding, brand style guide, logo design, submark, brand elements, brush script font, serif, brown, pink, blush, tiffany blue color palette, femininity, floral pattern, feminine business. See more for mood board, social media branding, website design, brand style guide.

SOCIAL MEDIA & DIGITAL MATERIALS 


social media branding for Modern Geisha, luxury brand styling and web design for female entrepreneurs. feminine branding, luxury branding, feminine business. Inspiration board of typography, script font, color palette, brush script font, serif, brown, pink, blush, tiffany blue color palette, femininity, FLORAL pattern, business owner. instagram, pinterest, blog pin graphic, facebook cover. See more for brand board, brand style guide, mood board and web design.

 
 

Brand Design - The Hampshire Wedding Club - Feminine Wedding Business Branding

"Sarah not only knows and understands her industry, her commitment, passion and professionalism forms the rest of an “ideal package". She has created a flawless brand for something I am hugely passionate about, and very proud of,  and I truly love it."

- Tasha, founder of The Hampshire Wedding Club


INSPIRATION BOARD


Mood board for the hampshire wedding club, wedding professionals, wedding suppliers wedding photographerss, wedding planners, florists. Luxury branding, feminine branding, feminine business, brand styling & web design for female entrepreneurs. Inspiration board font CHARCOAL, DUSTY ROSE, TEAL, MUTED MINT, gold, color palette, LUXURY WEDDING, ELEGANT HIGH-END ROMANCE, business owner, blogger, watercolor. See more for brand board, brand style guide, social media branding .

BRAND BOARD


Brand board for wedding professionals, wedding suppliers photographers, wedding business branding, wedding planners, florists, luxury branding, feminine branding and web design for female entrepreneurs, business branding, logo design, brand elements typography, DUSTY ROSE, TEAL, gold, color palette, luxury wedding, business owner, watercolor, brand style guide.